Blog Not Showing in Search? How to Install and Use Claude seo-audit

If your blog is missing from search results, first establish whether the page is unindexed or simply ranking poorly. Claude’s seo-audit skill can help investigate and prioritize fixes, but installing it does not guarantee visibility.

📌 Key takeaways

• This guide covers seo-audit from Corey Haines’s marketingskills collection.

• The installation below targets Claude Code and requires Node.js with npx.

• Supply page content and search performance evidence, rather than relying on a URL alone.

• Address indexing barriers before spending time rewriting headlines.

🔎 What does seo-audit do?

A skill gives Claude a reusable workflow for a particular task. This is a community-maintained SEO skill, rather than a built-in Anthropic SEO service.

Use it to review crawl access, indexability, page titles, content structure and internal links. Installation does not automatically connect your analytics accounts or grant access to your website.

🛠️ Install it in Claude Code

Open your blog’s working directory in a terminal where Claude Code is available. With Node.js and npx installed, run:

npx skills add coreyhaines31/marketingskills --skill seo-audit -a claude-code

Review the installation scope when prompted. For a project installation, check for .claude/skills/seo-audit/SKILL.md in that project. If the skill is missing from your session, reopen Claude Code in the same directory and check again.

If the command fails to start, run node --version and npx --version separately to check that both commands are available. This installation command belongs in your terminal.

💬 Ask for an evidence-based review

Explicitly ask Claude Code to use seo-audit and explain the page’s intended audience and target query. For example:

Use seo-audit to review the attached blog post and HTML. The target query is “Japan itinerary for first-time visitors.” Separate indexing barriers from content improvements. For each finding, provide evidence and a suggested fix. Mark anything you cannot verify and ask for the missing data. Propose changes without editing files.

Add the page URL and its Search Console URL Inspection result. If the environment cannot access the live page, provide exported HTML or the relevant report. Do not share account passwords.

📊 Turn findings into a focused edit

Check the page’s indexing status in Google Search Console first. For an unindexed page, investigate access restrictions and indexing directives. For an indexed page, examine impressions, clicks and queries before choosing a content change.

For example, a page targeting an itinerary query may need a practical daily route if it currently contains only personal travel impressions. On hosted blogging platforms, available fixes depend on the controls the platform exposes.

Choose one missing blog post and give seo-audit its URL Inspection result as your first diagnostic input.