How to Use Claude Copywriting: Product Description and Landing Page Examples

Use Claude’s copywriting skill by providing your audience, verified product details, and the action you want readers to take. This guide refers to the copywriting skill in coreyhaines31’s marketingskills collection and shows how to brief it in an environment where it is installed.

• 🎯 Supply customer needs and verified product facts.

• 🛍️ Connect product features to a useful buying context.

• 🖥️ Give each landing page one primary action.

• ✅ Check every claim before publishing.

✍️ When should you use copywriting?

Use it to draft or rewrite product pages, homepage messaging, and landing pages. A skill supplies working instructions; mentioning its name does not install it in every Claude chat. You can also use the prompts below in ordinary conversation, but that does not mean the skill is active.

📋 Start with a useful product brief

Include the product, intended buyer, included items, differentiators, tone, and page goal. Supply actual prices, dimensions, materials, and fulfillment terms when relevant. Ask Claude to mark missing facts for confirmation instead of filling them in.

🛍️ Product description: prompt and example

The following is a fictional example: a bear-shaped plaster aroma ornament supplied with a gift box. It does not describe a verified product or its performance.

Use the copywriting skill to draft a product description for an online store. The product is a bear-shaped plaster aroma ornament with a gift box. The audience wants a small thank-you gift. Use warm, clear English. Include an opening, package contents, and details buyers should check. Flag missing information. Do not invent scent longevity, safety claims, reviews, or delivery dates.

Example copy: “Say a small thank-you with a bear-shaped plaster aroma ornament. A gift box is included. Check the product details for available scents, dimensions, and instructions before ordering.”

Publish that last sentence only when those details are available. Including a box does not establish gift-wrapping service or protection against damage.

🖥️ Landing page: choose one next step

A landing page helps visitors arriving from an ad or search result take a specific action. A call to action, or CTA, tells them what to do next, such as “View package contents.”

Draft a landing page for the fictional product above. The primary goal is to view the package contents. Include a headline, supporting sentence, contents section, buying details, and CTA. Offer three headline directions. Do not invent discounts, scarcity, testimonials, or guarantees.

Example headline: “A bear-shaped gift to say thank you”
Supporting copy: “Explore the plaster aroma ornament and included gift box.”
CTA: “View package contents”

🔎 Give focused revision instructions

Ask for a specific change: “Shorten the opening, keep the contents section, and use everyday language.” For international sales, specify the destination market, English variant, and actual shipping and returns terms. Generated copy does not guarantee higher sales.

Choose one product and add its verified features and desired button action to the first prompt.